Skip links
Intellectual Property Law Firm

About Guerrero Propiedad Intelectual

With 104 years of existence, we are the pioneers in Intellectual Property and have assisted more than 8,000 clients.

OUR HISTORY

Julio César Guerrero Borja, founder of the firm Guerrero Propiedad Intelectual, began a specialized activity of law field: Intellectual Property

Among the most emblematic processes is the trial COCA-COLA vs DOUBLE COLA between The Coca-Cola Company and our client Seminole Flavor Company. This litigation was handled by Dr. Guillermo Guerrero Villagómez, legal attorney for more that 50 years, who solved successfully for Seminole Flavor Company in the third and final step before the Supreme Court, granting trademark registration DOUBLE COLA.

79%
Favorable Results

Of the cases entrusted to us.

92
Countries with Partners

We have assisted more than 8,000 clients.

1919
started his activity as "Patent Agent"

Under the Privileges Act (patents) of 1880 and Trademarks Act of 1908.  He applied for the first Ecuadorian Patent called “TIMBRE CONTROL PROPAGANDA” for Mr. Pedro Aspiazu Carbo and the register for the first trademark of Mr. José Alemán Peña, called "Mentolato" before the Public Works, Agriculture and Development Ministry

1936
Stablished the "Ecuadorian Agents Association on Industrial Property Matters"

With several colleagues, Julio César Guerrero Borja stablished the "Ecuadorian Agents Association on Industrial Property Matters", an organization that has been led by three of his successors.

2002
we developed the "E-Intellectual" software

which is continually updated and has the following modules: trademark database of products and services (the most complete of the country with information from year 1900 until today); professional services integral platform; monitoring of applied and registered trademarks; processing and trials status; opposable antecedents, previous search to apply for distinctive sign.

Specialty area

Our extensive experience allow us to provide any support related to Intellectual Property and to propose alternatives that adapts to the needs and interests of clients and fulfill their short-term expectations in the context of a dynamic and demanding market.

104

Years of experience

Why choose us

Corporate Information

We keep close relationship with partners wide world to offer our professional services outside Ecuador.

Mission

Protecting the intellectual rights of natural and legal persons, by fulfilling our corporate principles: Observance of valid law as essential base to the provision of our services; absolute application of professional ethics; and excellent service..

Vision

To be recognized as the leading law firm in legal advice and protection for both natural and legal persons within the highest professional ethical standards and quality that provide our clients values through the development of our human capital and generating an appropriate return for shareholders.

Guerrero Propiedad Intelectual

Corporate Values

That is reflected in vocation for fair, respectful and friendly treatment to our clients, business partners, authorities and colleagues.

We know how to work using knowledge obtained after many years in the market.

Strictness of our technical, operational and administrative procedures which allow us to provide a prompt service with competitive fees.

Ability to influence, lead and guide our clients, partners and employees to achieve common goals and objectives.

We work according to objective, transparent, serious and professional advice.

Creativity efficient application. Ability of our organization to propose and implement pro-active actions to client's, shareholder's and capital human needs.

Our commitment to give back to the community part of our resources directing them to social, scientific and cultural programs.